Wednesday, April 07, 2010

Okay

So what do we think about this?



I can't decide.

But I'm leaning toward liking it.

6 comments:

Larry Asher said...

I'm leaning towards creepy

OP said...

Daring and brilliant say I. And no less creepy, IMHO, than Natalie Cole singing and winning mutliple Grammies in a "duet" with dead dad.

Mark said...

What’s the brief for this spot?

It’s a Nike-endorsed apology? Is it supposed to show Tiger facing up to his issues? Being a man? Showing his remorse? An open letter wake-up call?

I don’t know what I’m expected to feel; what I do feel is confused.

Because it’s being re-purposed, this quote from his dead father—was it known before this use?—isn’t even relevant until halfway through the spot.

Why is Nike bringing us this message?

And really, Dad? “Did you learn anything?” Yeah, I learned I like chasing tail.

Ben said...

Okay, I thought the Natalie Cole thing was super creepy. So now I'm confused.

Frank T.J. Mackey said...

Tame it indeed...

http://tiny.cc/xcl6t

Frank T.J. Mackey said...

Sorry, here's the link.
Respect the cock.

http://tiny.cc/xcl6t