Officially blown away*

So Arcade Fire went and made a gorgeous and amazing new album, The Suburbs.

Then they made an incredible Web-streamed concert film.

Now they've gone and made one of the coolest music videos of all time for, "We Used to Wait."

Built for Google Chrome (and made by Chris Milk) the interactive film uses the address of the home you grew up in to create a pretty stunning interactive experience. The song's haunting on its own, but combined with shots of your childhood home and... well I won't ruin any of the other surprises...it's pure chills territory.**

So cool to see the capabilities of the Internet used in this way to create a new and wholly unique art experience. Suck it, Prince.

Go see for yourself.





*Using the Hans-Pedersen-Mayer Scale of Blown.
**Using the Smith-Kensington Chills Scale.